This is a story about Albert Shi and Diamaura.
Albert Shi's father owns one of the prominent lab-grown diamond companies in Henan, China, a region that accounts for sixty percent of the world's lab-grown diamonds for both jewelry and industrial applications. Guided by his father’s entrepreneurial spirit, Albert pursued his studies at the University of Southern California, subsequently forging a career in software engineering at Microsoft, then Google.
Albert's life took a transformative turn after he watched "Blood Diamond," a film that exposed the harsh environmental and ethical issues linked to natural diamond mining. This moment of clarity inspired him to shift their family business towards more sustainable practices, merging advanced technology with ecological responsibility.
Encouraged by his wife, Estelle Liu, a materials scientist passionate about eco-friendly innovations and a graduate of UC Berkeley, Albert saw an opportunity to make a significant impact. Together, they aimed to transform the diamond production process into a sustainable practice that respects the environment while making the luxury and beauty of diamonds accessible to a broader audience.
With Estelle's support, Albert left his tech career to establish Diamaura. This venture aims to revolutionize the diamond industry by promoting ecological stewardship, thus crafting eco-friendly, sustainable luxury that aligns with the values of modern consumers.
the machines
The factory
in Expo
Viewed by Customers
Diamaura's goal is to use the most advanced technology and innovative methods to produce environmentally friendly and ethically reliable synthetic diamonds. John believes that such diamonds can not only meet people's demand for luxury goods but also protect the environment and avoid the negative impacts of exploitative mining activities. His vision is to make Diamaura a company that can change the diamond industry and lead the industry towards a more sustainable direction.
We believe that luxury should not merely be a superficial indulgence but should also embody a responsibility towards the planet and future generations.
At Diamaura, we specialize in working exclusively with lab-grown diamonds. Compared to mined diamonds, our lab-grown stones provide a more affordable option without compromising on quality or conscience.We specialize in offering the highest quality IGI and GIA Certified Lab Grown Diamonds.