Privacy policy

📄 Privacy Policy (Final Compliance Version)

Last updated: August 21, 2025

DIAMAURA JEWELRY operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). DIAMAURA JEWELRY is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted by law:

  • Contact details: name, billing/shipping address, phone number, email address.

  • Financial information: credit/debit card data, payment account numbers, transaction details.

  • Account information: username, password, preferences, settings.

  • Transaction information: items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled.

  • Communications: content of emails, chats, or customer service inquiries.

  • Device information: IP address, browser, network connection, unique identifiers.

  • Usage information: interactions with the Services, including navigation, clicks, and engagement.

Sources of Personal Information

We collect information:

  • Directly from you (e.g., account creation, checkout, customer support).

  • Automatically through cookies, pixels, and tracking technologies.

  • From service providers (e.g., Shopify, payment processors, fulfillment providers).

  • From marketing partners and third parties.

How We Use Your Personal Information

We may use your information to:

  1. Provide and improve Services (order processing, shipping, returns, account management, personalized shopping).

  2. Marketing and Advertising (email campaigns, promotions, personalized ads based on browsing/purchase history).

  3. Security and Fraud Prevention (authentication, fraud detection, illegal activity prevention).

  4. Communications (customer service, account updates).

  5. Legal Compliance (law enforcement requests, litigation, regulatory obligations).

Disclosure of Personal Information

We may share your information:

  • With Shopify (platform provider).

  • With vendors and service providers (IT, payment, shipping, analytics, customer support).

  • With marketing and business partners, subject to applicable privacy laws.

  • As legally required (e.g., subpoenas, law enforcement).

  • In connection with business transfers (mergers, acquisitions).

  • With affiliates and within our corporate group.

We only engage third parties who agree to comply with privacy and trade law requirements, and who may use your information only to perform services on our behalf.

Remarketing, Behavioral Advertising & Targeting

We may use Microsoft Advertising and other platforms that utilize tracking technologies (such as the Microsoft Universal Event Tracking (UET) tag) to support remarketing and behavioral advertising. This allows us to show tailored ads to users who have previously visited our website.

  • Your privacy rights include the ability to opt-out of interest-based advertising. You may do so via:

  • We do not use sensitive data (political affiliation, religion, sexual orientation, gender identity, health conditions, or minors’ data) for targeting or remarketing.

  • We do not use remarketing tags on child-directed sites or apps.

  • We do not target underage individuals. In compliance with COPPA, CARU guidelines, CalOPPA, and Delaware privacy law, we do not knowingly advertise to users under 18 or below the legal minimum age for restricted products (e.g., alcohol).

  • For housing, employment, and credit-related advertising, we do not use prohibited targeting criteria such as zip code, gender, or age, in compliance with anti-discrimination laws.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to analyze website usage, enable features, and personalize your experience. These may be set by us or by authorized third parties.

You may adjust your browser settings to block cookies, though this may affect the functionality of the Services.

We do not permit the use of undisclosed tracking technologies such as hidden web beacons or LSOs.

Children’s Data

Our Services are not directed at children. We do not knowingly collect information about individuals under 18.

If you believe your child has provided us personal information, please contact us to request deletion.

Security and Retention

  • We use commercially reasonable measures to safeguard your data, but cannot guarantee “perfect security.”

  • Retention depends on purpose: account maintenance, legal obligations, or dispute resolution.

Your Rights and Choices

Depending on your jurisdiction (e.g., California, UK, EU), you may have rights to:

  • Access/Know your data

  • Delete your data

  • Correct inaccuracies

  • Data portability

  • Opt out of sale/sharing of data or targeted advertising

  • Withdraw consent (where applicable)

You may exercise these rights by contacting us or through Shopify’s Privacy Portal: Shopify Privacy Portal.

If you use a browser with Global Privacy Control (GPC) signals enabled, we will treat it as a valid opt-out request.

International Data Transfers

We may transfer your information outside your country (e.g., to the United States). When doing so, we rely on recognized safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms.

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The “Last Updated” date at the top will be revised accordingly.

Contact Us

For any questions or privacy concerns, you may contact us at:

DIAMAURA JEWELRY
100 Century Center Ct #405
San Jose, California, 95112, USA
📧 customer-service@diamaura.com

For the purpose of applicable data protection laws, DIAMAURA JEWELRY is the data controller of your personal information.